Traderware: Enhancing UX & Visual Identity
As a Volunteer Graphic Designer at Traderware, I had the opportunity to contribute to a software company that specializes in AI-powered trading and social software solutions. Traderverse has an ecosystem of powerful proprietary trading apps that provide value for traders and investors. I focused on improving the user experience through thoughtful design, optimizing the website layout, and creating cohesive brand visuals, while collaborating closely with the Head of Brand and Creative to ensure alignment with the company’s vision.
Traderverse Website Homepage Redesign
The redesign of the Traderverse website, Traderware's platform, focused on prominently showcasing the Profiles Feature. By developing a streamlined, profiles-centered structure, users could easily grasp the value of personalized profiles and their significance within the platform. This improved clarity helped users better understand the platform's offerings, which in turn drove increased engagement and boosted sign-ups for the Traderverse Alpha. The redesign succeeded in aligning the platform's messaging with user expectations, creating a more compelling call to action.
Content Restructuring
Through a content audit, we identified that the overwhelming amount of content could be a barrier for users to easily understand the “Profiles” features. Information seemed to be scattered throughout the homepage, leading to a fragmented user experience. My goal was to create a clear and simple content structure for users to clearly understand Traderverse Profiles and join the alpha waitlist.
Current Structure
Simple "Profiles"- Centered Structure
Simple "Profiles"- Centered Structure (2nd Iteration)
Iconography & Visual Assets for Traderverse
I designed variations of custom icons to enhance the Traderverse platform's interface, making the icons more simple and intuitive. I used Adobe Photoshop and Illustrator to create cohesive iconography that improved the overall user experience.
Simple Outline
Branded Outline - Bright
Bright Outline
Bright Outline Simple
‘Bright Outline’ Wireframe
‘Bright Outline Simple’ Wireframe
Traderverse Design System
During my internship at Traderverse, I began laying the foundation for a design system to bring consistency and clarity to the platform. With the company’s ongoing updates and new interns joining regularly, having a solid design system will help keep everything organized and on-brand.
So far, I’ve completed the colors and typography pages, and I’ve begun work on the logo and icons. Although my volunteering at Traderware has ended, the initial steps I took are designed to provide a solid base for future development, helping the platform maintain a cohesive and engaging visual identity as it continues to grow and evolve.
