Honey & Harvest Website
This project involved designing a user-friendly, mobile-responsive website to sell baked goods, meal prep services, event catering options, and other offerings for Honey & Harvest, a company founded by a talented chef and baker.
Discover how Honey & Harvest’s vision was brought to life through seamless design and cohesive branding.
Gathering Website Content and Features
Before diving into design, I thoroughly gather all necessary content and define key features for Honey & Harvest’s website. This includes detailed descriptions of services, menu items, gallery images, testimonials, contact information, and any special features like online ordering or event booking.
Understanding + Industry Research
After gathering website content and features, I conducted comprehensive industry research to understand trends, comparable websites, and user expectations within the culinary and catering industry. From this, I identified unique selling points and design elements that will set Honey & Harvest apart.
Site Map
I developed a clear site map outlining the navigation structure and content hierarchy of the website, ensuring all important information is easily accessible.
Honey & Harvest Design Brief
In crafting the visual identity of Honey & Harvest, several key elements were considered:
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I developed multiple logo designs for consideration. Each aimed to encapsulate the vibe of Honey & Harvest.
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Reflecting the brand's commitment to freshness and quality, earthy tones and warm hues were selected to create a cozy, welcoming ambiance.
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Clean and readable fonts were chosen to enhance the brand's aesthetic appeal, with a balanced mix of serif and sans-serif fonts used for headers, body text, and accents.
These decisions helped form Honey & Harvest's web presence, delivering a cohesive and distinctive visual identity that resonates with its vibe and vision.
Design Mood Board
Screens
Take a glimpse at some of the screens designed for Honey & Harvest:
Iterate on Feedback and Needs
Throughout the design process, I gathered feedback to refine and enhance the website’s design. This included addressing usability concerns, ensuring accessibility, optimizing for a seamless user experience, and aligning website functionality with business goals.
The website for Honey & Harvest has not yet been published, as the creator will be attending culinary school abroad. Looking forward to its launch in the future!